Lawrence G. Townsend Intellectual Property Lawyer
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November 2017 Archives

News and Notes Focused on the 3 Public Faces of IP Law

  • Brand Image Protection - Trademark Law
  • Visual Image Protection - Copyright Law
  • Personal Image Protection - Right of Publicity Law

The Image Protection Law blog has been created in order to share stories and information on the legal aspects of: 1) the marketplace reputation of a company or product captured in its trademark, 2) published or publicly-displayed artwork, photography, and any created visual design, and 3) use of a person's photograph or likeness for product promotion or other commercial purposes.

The "IP3" share at least one thing in common: Image is everything. In these posts let's look at what that means in the realm of intellectual property in the news, but let's also be prepared to explore if there's something more beyond "everything." Don't forget, the intellectual in "intellectual property" doesn't mean smart or brainy, although by nature true creators often are. The word is used to refer to any creation, i.e., a "product of the mind." While this blog will be regularly updated, you are encouraged to share your thoughts on these posts.

Dollars and scents: Trademark disputes over smells


Dollars and scents: Trademark disputes over smells 

Traditionally, trademarks have consisted of logos or brand names that are uniquely associated with a particular company. However, trademarks aren't necessarily limited to logos or names. In rare cases, they can be a nonconventional part of the product -- such as its scent.

Beer trademark dispute takes iconic twist

Last week, our post was about a cross-border trademark fight between a nearly monolithic beer brewer and one that has no presence beyond a small town in one U.S. state. This week, we take another plunge into the brewing world without the tongue-in-cheek tone of the last. That's because of the iconic nature of the mark in question - Route 66.

Getting serious about funny beer trademarks

There's something about craft beer that seems to encourage unusual names. Who would drink a Pabst or Budweiser when there are such products available as Buttface Amber Ale? Or "I'll have what the gentleman on the floor is having - Polygamy Porter." From Palo Alto, we have Hoppy Ending Pale Ale.

Trade secret dispute muddies optics for hip glasses retailer

Never underestimate the power of inventorship. That could prove to be one moral of a story that is unfolding in a trade secret dispute in the optical industry. At the heart of the case is one telehealth company's claim that it's been the victim of trade secret theft by fast-growing glasses retailer Warby Parker.

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