The concept of copyright is generally straightforward. When you create something original, the law says the control over use and distribution is exclusively in your hands. As we noted in a previous post, however, the evolution of the internet has created new...
Month: December 2017
Hey, that’s my photo on your website
Hey, that's my photo on your website You've just written the best blog post of your life and now all you need is a photo to make it perfect. Since the post is about you taking a short break from accepting new clients, you decide the best photo is of a movie star...
What does dilution mean and how is it stopped?
Dilution can be a good thing and a bad thing. It all depends on the situation. For example, you wouldn't want to open a packet of powdered drink and chug it down. Rather, you want to dilute it with the appropriate amount of water. For an owner of a famous trademark,...
Tis the season to be wary
If you're doing any holiday shopping this season, chances are at least a portion of that activity will be happening online. Google and all the other search engines out there do an amazing job of delivering opportunities for getting just the right item at the best...
How can I best protect my brand in the Chinese market?
creatives, whether they are artists or forward-thinking business people, know globalization is not a passing fancy. Money-making opportunities abound in markets other than the United States, but taking advantage of them requires extreme due diligence to protect your...