Lawrence G. Townsend Intellectual Property Lawyer
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June 2018 Archives

News and Notes Focused on the 3 Public Faces of IP Law

  • Brand Image Protection - Trademark Law
  • Visual Image Protection - Copyright Law
  • Personal Image Protection - Right of Publicity Law

The Image Protection Law blog has been created in order to share stories and information on the legal aspects of: 1) the marketplace reputation of a company or product captured in its trademark, 2) published or publicly-displayed artwork, photography, and any created visual design, and 3) use of a person's photograph or likeness for product promotion or other commercial purposes.

The "IP3" share at least one thing in common: Image is everything. In these posts let's look at what that means in the realm of intellectual property in the news, but let's also be prepared to explore if there's something more beyond "everything." Don't forget, the intellectual in "intellectual property" doesn't mean smart or brainy, although by nature true creators often are. The word is used to refer to any creation, i.e., a "product of the mind." While this blog will be regularly updated, you are encouraged to share your thoughts on these posts.

How can a business owner or company protect trade secrets?

In our competitive markets, businesses often attribute actual or future commercial success to important information or processes unknown to competitors: trade secrets. California statute defines a trade secret as “information, including a formula, pattern, compilation, program, device, method, technique, or process” with “independent economic value” precisely because it is unknown outside the business due to reasonable efforts to keep it secret. 

Children's versions of literary novels were infringing

At our law firm, we represent authors, agents and publishers in a variety of copyright matters, including drafting, reviewing and negotiating agreements involving licensing, publishing, representation, marketing, works for hire and more. In addition, we vigorously protect our clients against accusations of copyright infringement or, on the other hand, we assert and enforce the rights of copyright and license holders against infringement by others.

Dow sues Turkish company over opaque-paint trade secrets

At our law firm, we advocate for clients with ownership interests in trade secrets, meaning private information confidentially held that has economic or commercial value to the owner. Think, for example, of a manufacturing technique or chemical formula. We use a variety of legal means to protect our clients' trade secrets from misappropriation by others. 

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