Lawrence G. Townsend Intellectual Property Lawyer
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September 2018 Archives

News and Notes Focused on the 3 Public Faces of IP Law

  • Brand Image Protection - Trademark Law
  • Visual Image Protection - Copyright Law
  • Personal Image Protection - Right of Publicity Law

The Image Protection Law blog has been created in order to share stories and information on the legal aspects of: 1) the marketplace reputation of a company or product captured in its trademark, 2) published or publicly-displayed artwork, photography, and any created visual design, and 3) use of a person's photograph or likeness for product promotion or other commercial purposes.

The "IP3" share at least one thing in common: Image is everything. In these posts let's look at what that means in the realm of intellectual property in the news, but let's also be prepared to explore if there's something more beyond "everything." Don't forget, the intellectual in "intellectual property" doesn't mean smart or brainy, although by nature true creators often are. The word is used to refer to any creation, i.e., a "product of the mind." While this blog will be regularly updated, you are encouraged to share your thoughts on these posts.

Introduction to book-publishing contracts

At our law firm, we are well versed in legal and practical issues that come up in the negotiation of book-publishing agreements. We represent book authors as well as publishers throughout the process of publishing-contract drafting, review and negotiation

US Supreme Court to hear important copyright infringement case

At Lawrence G. Townsend, Intellectual Property Lawyer, we represent California plaintiffs and defendants in federal copyright infringement lawsuits. The copyright owner of an "original work of authorship" has an exclusive right to control, use and protect its creative work, which could range from books, movies, and architecture to music, poetry and software. 

De Havilland to ask highest court to hear right-of-publicity case

At our law firm, we represent people involved in disputes about the right of publicity. The right of publicity means that a person's name, photograph, or the like cannot be used for commercial purposes without that person's permission. 

Marketing to the senses: Nonvisual marks for scent

When considering trademarks, most people think of words used as brands, commercial slogans, stylized writing, or symbols. As we talked about recently, in a few situations, federal trademark registrations have been granted for colors when a specific shade has become distinctly linked with a product. Think about Post-It note yellow and the immediate mental association between the color and the product. 

Color alone may in certain circumstances be trademarked

At our law firm, we help people protect their trade and service marks for brands, slogans, logos and similar ways to uniquely identify the source of a particular product, good or service in the marketplace. We also represent people being accused of infringing or diluting another party's mark. 

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