Lawrence G. Townsend Intellectual Property Lawyer
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December 2018 Archives

News and Notes Focused on the 3 Public Faces of IP Law

  • Brand Image Protection - Trademark Law
  • Visual Image Protection - Copyright Law
  • Personal Image Protection - Right of Publicity Law

The Image Protection Law blog has been created in order to share stories and information on the legal aspects of: 1) the marketplace reputation of a company or product captured in its trademark, 2) published or publicly-displayed artwork, photography, and any created visual design, and 3) use of a person's photograph or likeness for product promotion or other commercial purposes.

The "IP3" share at least one thing in common: Image is everything. In these posts let's look at what that means in the realm of intellectual property in the news, but let's also be prepared to explore if there's something more beyond "everything." Don't forget, the intellectual in "intellectual property" doesn't mean smart or brainy, although by nature true creators often are. The word is used to refer to any creation, i.e., a "product of the mind." While this blog will be regularly updated, you are encouraged to share your thoughts on these posts.

Claims against Fortnite allege violation of rights in dance moves

Three celebrities have filed lawsuits against Epic Games, the creator of the wildly popular video game Fortnite, for allegedly using their signature dance sequences in the game without their permission and without giving them credit, reports The Washington Post. The suits bring claims for copyright infringement, violation of their rights of publicity and unfair competition.

The use of nondisclosure agreements in trade-secret protection

Our law firm regularly helps businesses, corporations and entrepreneurs to protect their trade secrets from exposure to and misappropriation by competitors. We have written in this space before about the importance of trade secrets to commercial success and stressed the importance of proactively erecting legal and physical barriers around trade-secret information.

Trademarks need inherent distinctiveness or secondary meaning

At our law firm, we represent people in a wide variety of legal matters related to the protection of branding through trademarks and service marks. A trademark is a distinctive word, name, phrase, logo, symbol or even a "device" like a sound, scent, motion or color that serves to identify the source of the product, good or service. 

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