More Than 40 Years
Publicity Law
CALIFORNIA INTELLECTUAL PROPERTY LAW BLOG
News and Notes Focused on the 3 Public Faces of IP Law
- Brand Image Protection – Trademark Law
- Visual Image Protection – Copyright Law
- Personal Image Protection – Right of Publicity Law
The Image Protection Law blog has been created in order to share stories and information on the legal aspects of: 1) the marketplace reputation of a company or product captured in its trademark, 2) published or publicly-displayed artwork, photography, and any created visual design, and 3) use of a person’s photograph or likeness for product promotion or other commercial purposes.
The “IP3” share at least one thing in common: Image is everything. In these posts let’s look at what that means in the realm of intellectual property in the news, but let’s also be prepared to explore if there’s something more beyond “everything.” Don’t forget, the intellectual in “intellectual property” doesn’t mean smart or brainy, although by nature true creators often are. The word is used to refer to any creation, i.e., a “product of the mind.” While this blog will be regularly updated, you are encouraged to share your thoughts on these posts.
Designer asks court to sort out legal issues in copyright dispute
In a move that is getting lots of press, New York influencer and fashion blogger Danielle Bernstein’s company WeWoreWhat (WWW) filed a lawsuit on Oct. 16 for a declaratory judgment in the U.S. District Court for the Southern District of New York against Brooklyn...
If someone disputes ownership of your creative work, don’t wait to protect your rights
Copyright law protects the creations of “original works of authorship” like those in television, movies and theater productions. A high-profile copyright dispute between iconic comedian Jerry Seinfeld and long-time creative collaborator writer and director Christian...
Willfulness not needed to disgorge profits for infringing trademark
On April 23, the U.S. Supreme Court said that the federal Lanham Act does not require that a trademark infringer did so willfully as a precondition to the trademark owner getting back the profits the infringing party made in violation of the Act. At the time the...
Packaging colors can be inherently distinctive, says Federal Circuit
On April 8, the U.S. Court of Appeals for the Federal Circuit issued a trademark decision holding that a multi-color pattern on product packaging can be inherently distinctive and that this inherent distinctiveness does not require a “peripheral shape or border”...
Supreme Court to say when terms are generic and cannot be protected as trademarks
The Lanham Act (federal trademark law) does not allow generic terms to be registered as trademarks, but it does allow protection for words that are considered merely “descriptive.” Unfortunately, it’s difficult to tell where the line is. Can you take a generic word...
Can you trademark a word with a cultural meaning? Be cautious.
If you’re opening a Mexican restaurant, you don’t call it “Jenny’s.” You choose a name that carries cultural cachet and implies what you’re selling. When a Phoenix-area restaurant opened selling Asian-Mexican fusion cuisine, it hoped to capture both cultures with its...
Led Zeppelin wins “Stairway to Heaven” case at 9th Circuit
Was the classic opening riff to Led Zeppelin’s 1971 monster hit “Stairway to Heaven” actually ripped off from the 1968 song “Taurus” by the band Spirit? That question was before a jury in 2016 and was recently on appeal before the federal 9th Circuit Court of Appeals....
Should e-commerce platforms be liable for third-party counterfeits?
Earlier this year, President Trump signed an executive order calling for crackdown on counterfeit or pirated goods. Specifically, it targeted U.S. companies that import, or who facilitate the import of, those goods. Now, a bipartisan bill has passed the House of...
Has “Choose Your Own Adventure” become a generic term?
The publishing company Chooseco owns the “Choose Your Own Adventure” trademark once owned by Bantam Books, and it has been fighting hard to protect its rights. Over the years, it has filed suit against a number of publishers and other companies that used the phrase to...
Trademark: What is “aesthetic functionality” and should it matter?
Aesthetic functionality is a confusing, controversial concept in trademark law, which the U.S. Court of Appeals for the 9th Circuit will soon reconsider. A 1980 9th Circuit case called International Order of Job’s Daughters v. Lindeburg & Co. – that many do not...
